{"id":14483,"date":"2023-02-13T09:50:07","date_gmt":"2023-02-13T08:50:07","guid":{"rendered":"https:\/\/www.lh.pl\/pomoc\/?p=14483"},"modified":"2023-10-25T11:52:47","modified_gmt":"2023-10-25T09:52:47","slug":"wplyw-hostingu-na-seo-%e2%80%92-na-co-zwrocic-uwage-by-widocznosc-strony-byla-coraz-lepsza","status":"publish","type":"post","link":"https:\/\/www.lh.pl\/pomoc\/wplyw-hostingu-na-seo-na-co-zwrocic-uwage-by-widocznosc-strony-byla-coraz-lepsza\/","title":{"rendered":"Wp\u0142yw hostingu na SEO \u2012 na co zwr\u00f3ci\u0107 uwag\u0119, by widoczno\u015b\u0107 strony by\u0142a coraz lepsza?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Za spraw\u0105 ma\u0142o wydajnego serwera niejedna witryna spad\u0142a w rankingu Google. Utracone te\u017c zosta\u0142y liczne szanse na konwersj\u0119. Niestety, w\u0142a\u015bciciele stron i sklep\u00f3w e-commerce zazwyczaj nie zdaj\u0105 sobie z tego sprawy. Dzi\u015b wi\u0119c nieco przybli\u017c\u0119 temat hostingu oraz jego wp\u0142ywu na widoczno\u015b\u0107 i u\u017cyteczno\u015b\u0107 strony internetowej.<\/p>\n\n\n\n

<\/a>Dlaczego hosting jest wa\u017cny?<\/h2>\n\n\n\n

Ju\u017c sam rodzaj serwera, na jaki si\u0119 zdecydujesz, mo\u017ce mie\u0107 wp\u0142yw na dzia\u0142anie strony internetowej, a tak\u017ce na jej widoczno\u015b\u0107 w organicznych wynikach wyszukiwania.<\/p>\n\n\n\n

Kilka dni temu o znaczenie hostingu zapyta\u0142am Jeremiasza Kucharskiego \u2012 web developera i programist\u0119 z 1stplace.pl, kt\u00f3ry o dzia\u0142aniu stron www i sklep\u00f3w e-commerce wie bardzo, bardzo du\u017co.<\/p>\n\n\n\n

Z do\u015bwiadczenia wiem, \u017ce w\u0142a\u015bciciele stron i sklep\u00f3w e-commerce cz\u0119sto maj\u0105 w\u0105tpliwo\u015bci czy wybra\u0107 hosting wsp\u00f3\u0142dzielony, czy dedykowany. Nie zawsze jednak wiedz\u0105, jakie wady i zalety ma ka\u017cde z rozwi\u0105za\u0144.<\/p>\n\n\n\n

Zasoby hostingu wsp\u00f3\u0142dzielonego dzielisz z innymi u\u017cytkownikami. Obowi\u0105zuj\u0105 wi\u0119c limity, po kt\u00f3rych przekroczeniu strona zwolni. Mo\u017ce si\u0119 tak sta\u0107 r\u00f3wnie\u017c wtedy, gdy maszyna b\u0119dzie przeci\u0105\u017cona (du\u017ca liczba odwiedzin stron www znajduj\u0105cych si\u0119 na danym serwerze).<\/p>\n\n\n\n

Zasob\u00f3w serwera dedykowanego nie musisz z nikim dzieli\u0107. Powiniene\u015b jednak  pami\u0119ta\u0107, \u017ce w wi\u0119kszo\u015bci przypadk\u00f3w taki hosting  nale\u017cy samodzielnie skonfigurowa\u0107 \u2012 cho\u0107 na rynku dzia\u0142aj\u0105 firmy, kt\u00f3re oferuj\u0105 dodatkowe wsparcie w tej kwestii, jedn\u0105 z takich firm jest Lh.pl.<\/p>\n\n\n\n

 W zale\u017cno\u015bci od mo\u017cliwo\u015bci konfiguracji, mo\u017cesz instalowa\u0107 modu\u0142y php, kt\u00f3re pozwalaj\u0105 na pewne modyfikacje, a co za tym idzie, dostosowanie serwera do indywidualnych potrzeb (a to du\u017cy plus).<\/p>\n\n\n\n

Ale tutaj pojawia si\u0119 problem. Je\u015bli nie masz specjalistycznej wiedzy, a hostingodawca nie zapewnia pomocy, konieczna mo\u017ce okaza\u0107 si\u0119 wsp\u00f3\u0142praca z  dzia\u0142em dev ops \u2012 a to do\u015b\u0107 kosztowna sprawa. Ponadto serwer dedykowany generuje wi\u0119ksze koszty ni\u017c wsp\u00f3\u0142dzielony.<\/p>\n\n\n\n

O znaczenie hostingu zapyta\u0142am tak\u017ce Macieja Ka\u0142u\u017cnego, specjalist\u0119 SEO, tak\u017ce z 1stplace.pl, kt\u00f3ry na co dzie\u0144 przeprowadza prace w obr\u0119bie stron www znajduj\u0105cych si\u0119 na r\u00f3\u017cnych typach serwer\u00f3w o zr\u00f3\u017cnicowanej wydajno\u015bci.<\/p>\n\n\n\n

Hosting wp\u0142ywa na szybko\u015b\u0107 \u0142adowania strony oraz na metryki Core Web Vitals. Od jako\u015bci serwera zale\u017cy te\u017c bezpiecze\u0144stwo witryny (a bezpiecze\u0144stwo danych, zasob\u00f3w jest niezmiernie wa\u017cne). Kolejna sprawa to przerwy w dzia\u0142aniu strony, awarie \u2012 im cz\u0119stsze, tym gorzej dla widoczno\u015bci strony (roboty wyszukiwarki Google, napotykaj\u0105c niedzia\u0142aj\u0105c\u0105 stron\u0119, nie b\u0119d\u0105 promowa\u0142y jej w rankingu wyszukiwania). Cz\u0119ste przerwy w dzia\u0142aniu strony to tak\u017ce wi\u0119ksze ryzyko utraty konwersji.<\/p>\n\n\n\n

<\/a>Hosting a widoczno\u015b\u0107 strony w bezp\u0142atnych wynikach wyszukiwania<\/h2>\n\n\n\n

Przyjrzyjmy si\u0119 bli\u017cej kwestiom zwi\u0105zanym z hostingiem, dzia\u0142aniem i widoczno\u015bci\u0105 strony www oraz jej u\u017cyteczno\u015bci\u0105 dla Twoich klient\u00f3w.<\/p>\n\n\n\n

<\/a>\u0141atwa instalacja popularnych system\u00f3w CMS<\/h3>\n\n\n\n

Strony internetowe w wi\u0119kszo\u015bci budowane s\u0105 w oparciu o system CMS \u2012 do najpopularniejszych rozwi\u0105za\u0144 nale\u017c\u0105 WordPress i Prestashop. S\u0105 to systemy przyjazne dla u\u017cytkownika, daj\u0105ce du\u017ce mo\u017cliwo\u015bci w zakresie optymalizacji strony pod k\u0105tem wyszukiwarek internetowych i UX.<\/p>\n\n\n\n

Je\u015bli decydujesz si\u0119 na stron\u0119 zbudowan\u0105 w oparciu o CMS  (a nast\u0119pnie dzia\u0142ania marketingowe, takie jak np. pozycjonowanie), dobrym wyborem b\u0119dzie hosting z instalatorem aplikacji. Nawet dobrze zoptymalizowana strona nie b\u0119dzie dzia\u0142a\u0107 poprawnie na \u017ale skonfigurowanym serwerze, warto wi\u0119c dopilnowa\u0107, by na tym etapie nie pojawi\u0142y si\u0119 b\u0142\u0119dy.<\/p>\n\n\n\n

LH.pl oferuje bezpieczny autoinstalator WordPressa . Instalator pomo\u017ce Ci poprawnie zainstalowa\u0107 stron\u0119, co zminimalizuje ryzyko problem\u00f3w konfiguracyjnych i wydajno\u015bciowych.<\/p>\n\n\n\n

Wybieraj\u0105c hosting, sprawd\u017a tak\u017ce, jak rozbudowane s\u0105 panel klienta oraz panel administratora. Czy s\u0105 intuicyjne w obs\u0142udze? Przyjazne panele u\u0142atwi\u0105 Ci prowadzenie wielu dzia\u0142a\u0144.<\/p>\n\n\n\n

<\/a>Hosting a Core Web Vitals<\/h3>\n\n\n\n

Dobrze skonfigurowana i zoptymalizowana strona to wy\u017csze wska\u017aniki Core Web Vitals, kt\u00f3re zaliczane s\u0105 do czynnik\u00f3w rankingowych. Metryki CWV to mi\u0119dzy innymi: <\/p>\n\n\n\n

<\/a>LCP \u2012 najwi\u0119ksze wyrenderowanie tre\u015bci<\/h4>\n\n\n\n

LCP, czyli Largest Contentful Paint, to czas potrzeby na wyrenderowanie najwi\u0119kszego, znajduj\u0105cego si\u0119 na stronie www elementu. Mo\u017ce to by\u0107 tre\u015b\u0107, grafika, wideo. LCP poni\u017cej 2,5 sekundy to bardzo dobry wynik. <\/p>\n\n\n\n

<\/a>FID \u2012 op\u00f3\u017anienie przy pierwszym \u0142adowaniu<\/h4>\n\n\n\n

<\/a>FID (First Input Delay) to czas, po kt\u00f3rego up\u0142yni\u0119ciu mo\u017cna wykona\u0107 pierwsze dzia\u0142ania na stronie www. FID nie powinien wynosi\u0107 wi\u0119cej ni\u017c 100 milisekund.<\/h4>\n\n\n\n

<\/a>CLS \u2012 stabilno\u015b\u0107 wizualna witryny<\/h4>\n\n\n\n

CLS (Cumulative Layout Shift) to stabilno\u015b\u0107 wizualna strony www, to niezgodne z intencj\u0105 u\u017cytkownika przesuni\u0119cia element\u00f3w. <\/p>\n\n\n\n

Pozosta\u0142e wska\u017aniki Core Web Vitals to: TTFB (Time to First Byte), FCP (First Contentful Paint), TTI (Time to Interactive), TBT (Total Blocking Time).<\/p>\n\n\n\n

<\/a>Lokalizacja serwera a pr\u0119dko\u015b\u0107 dzia\u0142ania strony<\/h3>\n\n\n\n

Na pozycje stron internetowych w Google wp\u0142ywa tak\u017ce lokalizacja serwera. Tutaj nale\u017cy wspomnie\u0107 o jednej z wy\u017cej wymienionych metryk Core Web Vitals \u2013 o TTFB.<\/p>\n\n\n\n

TTFB, czyli Time to First Byte<\/em>, oznacza czas mierzony od wpisania zapytania przez u\u017cytkownika do momentu otrzymania odpowiedzi. Jak nietrudno si\u0119 domy\u015bli\u0107, im ni\u017cszy wska\u017anik TTFB, tym lepiej, zar\u00f3wno pod k\u0105tem SEO, jak i UX. <\/p>\n\n\n\n

Je\u015bli prowadzisz firm\u0119 w Polsce, dobrym wyborem b\u0119d\u0105 serwery zlokalizowane w Polsce. Wysy\u0142anie zapytania na serwer znajduj\u0105cy si\u0119 w innym kraju, trwa d\u0142u\u017cej. Wyd\u0142u\u017ca to czas oczekiwania na za\u0142adowanie strony,  co niestety mo\u017ce zniech\u0119ci\u0107 u\u017cytkownika i sprawi\u0107, \u017ce odwiedzi on konkurencyjne witryny.<\/p>\n\n\n\n

<\/a>Dobry kontakt, sprawna obs\u0142uga klienta<\/h3>\n\n\n\n

Sklep e-commerce, strona www pracuj\u0105 przez ca\u0142y czas \u2012 powinny wi\u0119c dzia\u0142a\u0107 bezawaryjnie. Problemy z dost\u0119pno\u015bci\u0105 strony mog\u0105 sprawi\u0107, \u017ce stracisz klient\u00f3w, a je\u015bli problem b\u0119dzie si\u0119 powtarza\u0142, odnotujesz spadek widoczno\u015bci. Crawl budget tak\u017ce mo\u017ce si\u0119 zmniejszy\u0107 (na crawl budget sk\u0142adaj\u0105 si\u0119 cz\u0119stotliwo\u015b\u0107, z jak\u0105 crawlery i boty indeksuj\u0105 Twoj\u0105 stron\u0119 www, a tak\u017ce liczba podstron, kt\u00f3re mog\u0105 by\u0107 zaindeksowane jednorazowo).<\/p>\n\n\n\n

Niestety awarie si\u0119 zdarzaj\u0105 \u2012 i to z r\u00f3\u017cnych powod\u00f3w. Warto wi\u0119c wybra\u0107 hosting zapewniaj\u0105cy obs\u0142ug\u0119 24\/7h, dedykowany support i system ticket online. Je\u015bli problem z dost\u0119pno\u015bci\u0105 strony znajdowa\u0142 si\u0119 b\u0119dzie po stronie hostingu, otrzymasz sprawn\u0105 pomoc.<\/p>\n\n\n\n

Dobrze zwr\u00f3ci\u0107 uwag\u0119 na t\u0119 kwesti\u0119. Nie ka\u017cdy hosting zapewnia odpowiednie wsparcie, w niekt\u00f3rych przypadkach na odpowied\u017a czeka si\u0119 bardzo d\u0142ugo.<\/p>\n\n\n\n

<\/a>Bezpiecze\u0144stwo strony, sklepu e-commerce<\/h3>\n\n\n\n

Wybieraj\u0105c hosting, upewnij si\u0119, czy strona b\u0119dzie na nim bezpieczna. Niedostateczne zabezpieczenia zwi\u0119kszaj\u0105 ryzyko cz\u0119stych awarii strony, atak\u00f3w hakerskich. Ma to konsekwencje nie tylko w postaci spadku w rankingu Google i niskiego crawl bud\u017cetu (a w niekt\u00f3rych przypadkach wyindeksowania strony), ale tak\u017ce utraty danych i cennych zasob\u00f3w, braku mo\u017cliwo\u015bci realizacji zam\u00f3wie\u0144 i kontaktu z klientami, spadku konwersji. <\/p>\n\n\n\n

Ochrona danych, certyfikat ssl, kopie zapasowe to podstawa. Wa\u017cna jest r\u00f3wnie\u017c fizyczna ochrona \u2012 bezpieczne data center (znajduj\u0105ce si\u0119 na przyk\u0142ad w podziemiach, w bunkrach, a nawet na statkach), systemy kamer, dobrze zabezpieczone komputery (na przyk\u0142ad na wypadek po\u017caru, ataku terrorystycznego).<\/p>\n\n\n\n

<\/a>Mo\u017cliwo\u015b\u0107 edycji plik\u00f3w strony .htaccess i robots.txt.<\/h3>\n\n\n\n

Edycja pliku .htaccess umo\u017cliwia zwi\u0119kszenie szybko\u015bci strony, przygotowanie przekierowa\u0144, tworzenie przyjaznych adres\u00f3w url (bez ko\u0144c\u00f3wek .html .php, index.php). Przyjazne adresy url s\u0105 czynnikiem rankingowym, a tak\u017ce u\u0142atwieniem dla u\u017cytkownik\u00f3w. Odwiedzaj\u0105cy, ju\u017c na podstawie samego adresu wie, jaka jest og\u00f3lna zawarto\u015b\u0107 danej podstrony.<\/p>\n\n\n\n

Plik robots.txt zawiera informacje dotycz\u0105ce podstron, kt\u00f3re mog\u0105 by\u0107 odwiedzane przez roboty, jak i tych, do kt\u00f3rych chcemy zablokowa\u0107 dost\u0119p. Blokada dost\u0119pu dotyczy podstron, kt\u00f3re nie s\u0105 istotne pod k\u0105tem seo, na przyk\u0142ad takich, jak panel administratora, regulamin, koszyk.<\/p>\n\n\n\n

Podsumowuj\u0105c, wyb\u00f3r hostingu jest bardzo wa\u017cny \u2013 wa\u017cniejszy ni\u017c wydaje si\u0119 wielu w\u0142a\u015bcicielom stron internetowych i sklep\u00f3w e-commerce. Hosting zapewnia bezawaryjne dzia\u0142anie strony, bezpiecze\u0144stwo witryny i odwiedzaj\u0105cych j\u0105 u\u017cytkownik\u00f3w, wp\u0142ywa na pr\u0119dko\u015b\u0107 \u0142adowania witryny. Jest istotny zar\u00f3wno je\u015bli chodzi o SEO, jak i UX, warto wi\u0119c zdecydowa\u0107 si\u0119 na us\u0142ugi zaufanego hostingodawcy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Za spraw\u0105 ma\u0142o wydajnego serwera niejedna witryna spad\u0142a w rankingu Google. Utracone te\u017c zosta\u0142y liczne szanse na konwersj\u0119. Niestety, w\u0142a\u015bciciele […]<\/p>\n","protected":false},"author":1,"featured_media":14485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[53],"tags":[],"blocksy_meta":{"post_title_panel":"","has_hero_section":"default","aa304466a0c82fd8472b966d99051fbc":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Strona g\u0142\u00f3wna"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":true,"meta_elements":[{"id":"author","enabled":true,"label":"Przez","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"W\u0142\u0105cz","date_format_source":"default","date_format":"M j, 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Za spraw\u0105 ma\u0142o wydajnego serwera niejedna witryna spad\u0142a w rankingu Google. Utracone te\u017c zosta\u0142y liczne szanse na konwersj\u0119. Niestety, w\u0142a\u015bciciele stron i sklep\u00f3w e-commerce zazwyczaj nie zdaj\u0105 sobie z tego sprawy. Dzi\u015b wi\u0119c nieco przybli\u017c\u0119 temat hostingu oraz jego wp\u0142ywu na widoczno\u015b\u0107 i u\u017cyteczno\u015b\u0107 strony internetowej. Dlaczego hosting jest wa\u017cny? Ju\u017c sam rodzaj serwera, na jaki si\u0119 zdecydujesz, mo\u017ce mie\u0107 wp\u0142yw na dzia\u0142anie strony internetowej, a tak\u017ce na jej widoczno\u015b\u0107 w organicznych wynikach wyszukiwania. Kilka dni temu o znaczenie hostingu zapyta\u0142am Jeremiasza Kucharskiego \u2012 web developera i programist\u0119 z 1stplace.pl, kt\u00f3ry o dzia\u0142aniu stron www i sklep\u00f3w e-commerce wie bardzo,…<\/p>\n","category_list":"SEO<\/a>","author_info":{"name":"Karina Zieli\u0144ska","url":""},"comments_num":"0 comments","yoast_head":"\nWp\u0142yw hostingu na SEO \u2012 na co zwr\u00f3ci\u0107 uwag\u0119, by widoczno\u015b\u0107 strony by\u0142a coraz lepsza? - SEO LH.pl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lh.pl\/pomoc\/wplyw-hostingu-na-seo-na-co-zwrocic-uwage-by-widocznosc-strony-byla-coraz-lepsza\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wp\u0142yw hostingu na SEO \u2012 na co zwr\u00f3ci\u0107 uwag\u0119, by widoczno\u015b\u0107 strony by\u0142a coraz lepsza? - SEO LH.pl\" \/>\n<meta property=\"og:description\" content=\"Za spraw\u0105 ma\u0142o wydajnego serwera niejedna witryna spad\u0142a w rankingu Google. 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