{"id":8462,"date":"2021-07-02T15:13:22","date_gmt":"2021-07-02T13:13:22","guid":{"rendered":"https:\/\/www.lh.pl\/pomoc\/jak-zainstalowac-google-tag-manager-w-prestashop-1-7\/"},"modified":"2023-10-12T15:51:46","modified_gmt":"2023-10-12T13:51:46","slug":"google-tag-manager-w-prestashop","status":"publish","type":"post","link":"https:\/\/www.lh.pl\/pomoc\/google-tag-manager-w-prestashop\/","title":{"rendered":"Jak zainstalowa\u0107 Google Tag Manager w PrestaShop 1.7"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-1024x576.jpg\" alt=\"Google Tag Manager w PrestaShop\" class=\"wp-image-7931\" srcset=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-1024x576.jpg 1024w, https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-300x169.jpg 300w, https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-768x432.jpg 768w, https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Google Tag Manager u\u0142atwia instalacj\u0119 skrypt\u00f3w analitycznych czy marketingowych bez konieczno\u015bci ka\u017cdorazowej edycji plik\u00f3w strony. Aby jednak skorzysta\u0107 z Google Tag Managera, nale\u017cy go najpierw zintegrowa\u0107 ze swoim sklepem. Sprawd\u017amy, jak zainstalowa\u0107 Google Tag Manager w PrestaShop.<\/strong><\/p>\n\n\n\n<p>Prowadzenie strony WWW wymaga cz\u0119sto dok\u0142adania nowych funkcji, kt\u00f3re pomagaj\u0105 lepiej analizowa\u0107 ruch w witrynie czy wdra\u017ca\u0107 dodatkowe kody marketingowe lub \u015bledz\u0105ce. Je\u015bli nie lubisz r\u0119cznie wstawia\u0107 kod\u00f3w analitycznych lub \u015bledz\u0105cych na stron\u0119, to zdecydowanie najlepszym rozwi\u0105zaniem b\u0119dzie integracja Google Tag Manager w PrestaShop. <\/p>\n\n\n\n<p>Google Tag Manager u\u0142atwia zarz\u0105dzanie dodatkowymi tagami czy kodami analitycznymi, \u015bledz\u0105cymi b\u0105d\u017a marketingowymi na stronie i pozwala je umieszcza\u0107 bez konieczno\u015bci ka\u017cdorazowej edycji kodu witryny. Zobaczmy, jak zainstalowa\u0107 Google Tag Manager w PrestaShop.<\/p>\n\n\n\n<p class=\"additional-info\">Szukasz lepszego hostingu dla swojego sklepu? Wybierz <a href=\"https:\/\/www.lh.pl\/hosting-prestashop\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hosting PrestaShop w LH.pl<\/strong><\/a> i ciesz si\u0119 szybkim, wydajnym sklepem internetowym!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utw\u00f3rz kontener w Google Tag Managerze dla swojego sklepu<\/h2>\n\n\n\n<p>Pierwsz\u0105 rzecz\u0105, kt\u00f3r\u0105 musisz zrobi\u0107 jest stworzenie kontenera w Google Tag Managerze dla swojej witryny. Kontener jestem miejscem, w kt\u00f3rym skonfigurujesz wszystkie kody, tagi i inne skrypty, kt\u00f3re chcesz doda\u0107 na stron\u0119.<\/p>\n\n\n\n<p>Wejd\u017a na stron\u0119 <strong><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/#\/home\" target=\"_blank\" rel=\"noreferrer noopener\">tagmanager.google.com<\/a><\/strong>, zaloguj si\u0119 na swoje konto Google, po czym kliknij przycisk <strong>&#8222;Utw\u00f3rz konto&#8221;.<\/strong> Wy\u015bwietli si\u0119 formularz tworzenia wewn\u0119trznego konta dla witryny i podstawowego kontenera.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-konto.jpg\" alt=\"\" class=\"wp-image-7928\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>Nazwa konta:<\/strong> wpisz dowoln\u0105 nazw\u0119, np. nazw\u0119 swojego sklepu internetowego,<\/li>\n\n\n\n<li><strong>Kraj:<\/strong> wybierz kraj, w kt\u00f3rym dzia\u0142asz,<\/li>\n\n\n\n<li><strong>Nazwa kontenera:<\/strong> nazwa rozpoznawcza dla kontenera, najlepiej u\u017cy\u0107 tu adresu WWW swojej strony,<\/li>\n\n\n\n<li><strong>Platforma docelowa:<\/strong> okre\u015bla, do czego zostanie u\u017cyty kontener, zaznacz <strong>&#8222;Witryna internetowa&#8221;<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Kliknij przycisk <strong>&#8222;Utw\u00f3rz&#8221;<\/strong> i zaakceptuj warunki Google&#8217;a.<\/p>\n\n\n\n<p>Konto i kontener zostan\u0105 utworzone, a na ekranie wy\u015bwietl\u0105 si\u0119 dwa fragmenty kodu, kt\u00f3re nale\u017cy wklei\u0107 do swojej strony.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-kody.jpg\" alt=\"\" class=\"wp-image-7929\"\/><\/figure>\n\n\n\n<p>Pierwszy musi zosta\u0107 wklejony do sekcji <strong>&lt;head&gt;<\/strong> strony (nag\u0142\u00f3wka), natomiast drugi powinien trafi\u0107 <strong>na sam koniec sekcji &lt;body&gt;<\/strong>, czyli zazwyczaj do stopki. Jak doda\u0107 te kody w odpowiednie miejsca?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instalacja Google Tag Manager w PrestaShop<\/h2>\n\n\n\n<p><strong>Sprawdzonym, klasycznym i darmowym rozwi\u0105zaniem jest wstawianie otrzymanych skrypt\u00f3w bezpo\u015brednio do plik\u00f3w szablonu.<\/strong> Na potrzeby artyku\u0142u poka\u017cemy, jak to zrobi\u0107 w domy\u015blnym szablonie Classic.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Je\u015bli u\u017cywasz innego motywu, to konieczne mo\u017ce by\u0107 przebadanie struktury szablonu w celu sprawdzenia, kt\u00f3re pliki odpowiadaj\u0105 za sekcj\u0119 stopki, a kt\u00f3re za nag\u0142\u00f3wek. W wi\u0119kszo\u015bci przypadk\u00f3w b\u0119d\u0105 to pliki o nazwach typu head.tpl, header.tpl czy footer.tpl.<\/em><\/p>\n\n\n\n<p>Zaloguj si\u0119 na serwer FTP swojego sklepu i przejd\u017a do katalogu, w kt\u00f3rym zainstalowany jest sklep PrestaShop. Nast\u0119pnie przejd\u017a do \u015bcie\u017cki szablonu &#8211; w przypadku domy\u015blnego szablonu b\u0119dzie to:<\/p>\n\n\n\n<p><strong>\/themes\/classic\/templates\/_partials\/<\/strong><\/p>\n\n\n\n<p>W tym miejscu znajdziesz dwa pliki, kt\u00f3re musisz edytowa\u0107 &#8211; <strong>head.tpl<\/strong> oraz <strong>footer.tpl<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wklej kod do sekcji &lt;head&gt;<\/h3>\n\n\n\n<p>Znajd\u017a w tym miejscu plik <strong>head.tpl<\/strong>. Posiada on zawarto\u015b\u0107, kt\u00f3ra jest wstawiana do nag\u0142\u00f3wka, czyli do sekcji <strong>&lt;head<\/strong>&gt; strony. <\/p>\n\n\n\n<p>Do tego pliku nale\u017cy wstawi\u0107 pierwszy kod od Google, dodatkowo zawijaj\u0105c go pomi\u0119dzy tagi <strong>{literal} {\/literal}<\/strong>. To wa\u017cne &#8211; w przeciwnym wypadku wklejony kod spowoduje b\u0142\u0105d strony.<\/p>\n\n\n\n<p>Przyk\u0142ad:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>{literal}<\/strong>\n\n&lt;!-- Google Tag Manager --&gt;\n&lt;script&gt;(function(w,d,s,l,i){w&#91;l]=w&#91;l]||&#91;];w&#91;l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)&#91;0], j=d.createElement(s),dl=l!='dataLayer'?'&amp;l='+l:'';j.async=true;j.src= 'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-XXXXXXX');&lt;\/script&gt;\n&lt;!-- End Google Tag Manager --&gt;\n<strong>\n{\/literal}<\/strong><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-head.jpg\" alt=\"\" class=\"wp-image-7932\"\/><\/figure>\n\n\n\n<p>Wstaw kod na sam koniec pliku. <\/p>\n\n\n\n<p>Zapisz zmiany, a nast\u0119pnie wy\u015blij uaktualniony plik  head.tpl na serwer, nadpisuj\u0105c istniej\u0105cy. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wklej kod pod koniec sekcji &lt;body&gt;<\/h3>\n\n\n\n<p>Nast\u0119pnie znajd\u017a w tym samym folderze plik <strong>footer.tpl<\/strong>. Posiada zawarto\u015b\u0107, kt\u00f3ra jest wstawiana pod koniec sekcji <strong>&lt;body<\/strong>&gt; strony. <\/p>\n\n\n\n<p><strong>Do tego pliku nale\u017cy wstawi\u0107 drugi kod od Google.<\/strong> Tu r\u00f3wnie\u017c zawi\u0144 kod otrzymany od Google pomi\u0119dzy tagi <strong>{literal} {\/literal}<\/strong>.<\/p>\n\n\n\n<p>Przyk\u0142ad:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><strong>{literal}<\/strong>\n\n&lt;!-- Google Tag Manager (noscript) --&gt;\n&lt;noscript&gt;&lt;iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-XXXXXXX\"\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"&gt;&lt;\/iframe&gt;&lt;\/noscript&gt;\n&lt;!-- End Google Tag Manager (noscript) --&gt;\n\n<strong>{\/literal}<\/strong><\/code><\/pre>\n\n\n\n<p>Wstaw kod na sam koniec pliku. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-footer.jpg\" alt=\"\" class=\"wp-image-7933\"\/><\/figure>\n\n\n\n<p>Zapisz zmiany, a nast\u0119pnie wy\u015blij uaktualniony plik footer.tpl na serwer, nadpisuj\u0105c istniej\u0105cy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wyczy\u015b\u0107 cache w PrestaShop<\/h3>\n\n\n\n<p>Aby zmiany by\u0142y widoczne oczy\u015b\u0107 pami\u0119\u0107 podr\u0119czn\u0105 witryny. W tym celu zaloguj si\u0119 do panelu administracyjnego PrestaShop i przejd\u017a do zak\u0142adki <strong>&#8222;Zaawansowane &gt; Wydajno\u015b\u0107&#8221;<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/wyczysc-cache.jpg\" alt=\"\" class=\"wp-image-7934\"\/><\/figure>\n\n\n\n<p>Kliknij w tym miejscu przycisk <strong>&#8222;Wyczy\u015b\u0107 pami\u0119\u0107 podr\u0119czn\u0105&#8221;<\/strong>.<\/p>\n\n\n\n<p>Po oczyszczeniu pami\u0119ci cache twoje zmiany b\u0119d\u0105 widoczne na stronie i Google Tag Manager powinien ju\u017c dzia\u0142a\u0107 prawid\u0142owo. Mo\u017cesz teraz dodawa\u0107 i publikowa\u0107 nowe tagi, kody analityczne i \u015bledz\u0105ce oraz funkcje marketingowe bezpo\u015brednio po stronie kontenera w Google Tag Managerze. Wszystkie tagi, kt\u00f3re dodasz i opublikujesz w kontenerze zostan\u0105 automatycznie &#8222;wypchni\u0119te&#8221; do Twojego sklepu na PrestaShop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager u\u0142atwia instalacj\u0119 skrypt\u00f3w analitycznych czy marketingowych bez konieczno\u015bci ka\u017cdorazowej edycji plik\u00f3w strony. Aby jednak skorzysta\u0107 z Google [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[54,51],"tags":[90],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"featured_image_urls":{"full":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop.jpg",1280,720,false],"thumbnail":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-150x150.jpg",150,150,true],"medium":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-768x432.jpg",768,432,true],"large":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop.jpg",1280,720,false],"2048x2048":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop.jpg",1280,720,false],"yarpp-thumbnail":["https:\/\/www.lh.pl\/pomoc\/wp-content\/uploads\/2021\/07\/gtm-prestashop.jpg",120,68,false]},"post_excerpt_stackable":"<p>Google Tag Manager u\u0142atwia instalacj\u0119 skrypt\u00f3w analitycznych czy marketingowych bez konieczno\u015bci ka\u017cdorazowej edycji plik\u00f3w strony. Aby jednak skorzysta\u0107 z Google Tag Managera, nale\u017cy go najpierw zintegrowa\u0107 ze swoim sklepem. Sprawd\u017amy, jak zainstalowa\u0107 Google Tag Manager w PrestaShop. Prowadzenie strony WWW wymaga cz\u0119sto dok\u0142adania nowych funkcji, kt\u00f3re pomagaj\u0105 lepiej analizowa\u0107 ruch w witrynie czy wdra\u017ca\u0107 dodatkowe kody marketingowe lub \u015bledz\u0105ce. Je\u015bli nie lubisz r\u0119cznie wstawia\u0107 kod\u00f3w analitycznych lub \u015bledz\u0105cych na stron\u0119, to zdecydowanie najlepszym rozwi\u0105zaniem b\u0119dzie integracja Google Tag Manager w PrestaShop. Google Tag Manager u\u0142atwia zarz\u0105dzanie dodatkowymi tagami czy kodami analitycznymi, \u015bledz\u0105cymi b\u0105d\u017a marketingowymi na stronie i pozwala je umieszcza\u0107&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/www.lh.pl\/pomoc\/c\/analityka-internetowa\/\" rel=\"category tag\">Analityka internetowa<\/a>, <a href=\"https:\/\/www.lh.pl\/pomoc\/c\/prestashop\/\" rel=\"category tag\">PrestaShop<\/a>","author_info":{"name":"B\u0142a\u017cej Starosta","url":"https:\/\/www.lh.pl\/pomoc\/author\/blazej\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak zainstalowa\u0107 Google Tag Manager w PrestaShop 1.7 - PrestaShop LH.pl<\/title>\n<meta name=\"description\" content=\"Google Tag Manager w PrestaShop u\u0142atwia dodawanie tag\u00f3w marketingowych w swoim sklepie. 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